Phil Oakley 

How to measure a company's business performance

Phil Oakley

How to measure a company's business performance

Generally speaking, the long-term investment returns you tend to get from a company’s shares will bear a reasonably close resemblance to its business performance. Measuring that performance is therefore quite important, but how should the investor go about doing so? I look at some of the ways you can weigh up how well a business is doing and the pros and cons of each approach.

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