Is it wiser to adapt to the world around us, or to adapt the world to suit us? Environmental campaigners would probably opt for the former, but the technological progress of the human species is largely bound up with the latter, at least thus far.
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Can Nichols bounce back?
Nichols has a great asset in Vimto, but Covid-19 has derailed its growth strategy for its out-of-home business. Can it get back on track when normal times return?
Phil Oakley