Phil Oakley 

Domino’s Pizza UK: Can this business be fixed?

Phil Oakley

Domino’s Pizza UK: Can this business be fixed?

Domino’s Pizza (DOM) is a business that should be doing quite well right now. Covid-19 has changed consumers’ behaviour – perhaps permanently – and has seen takeaway outlets thrive in recent months as restaurants have suffered. Yet Domino’s in the UK was struggling to grow its profits before the lockdowns kicked in. This is because its franchised business model looks broken and there is no guarantee that it can be fixed.

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