- Buying shares allows you to share in the success of the company you invest in
- Listed companies are traded constantly and can be easily bought and sold by individual investors
- New platforms have made it easier for investors to buy shares in foreign companies
When you buy a share, you become a part owner of the company. You share in the company’s successes and failures and you technically get a say in how it is run.
Not all companies are open to ownership by anyone. Companies choose to sell parts of themselves to the public if they want to raise money or their profile. When a company goes public, they sell a handful of shares onto the stock market in what is called an initial public offering (IPO).