Consumer staples companies can be very good investments if they can keep on growing. Coca-Cola shares may well fit the bill.
There are good reasons for investors to like consumer staples companies. They sell the type of things that people buy regularly regardless of how the economy is doing. Big global consumer brands are highly profitable and come with the kind of predictable cash flows that many associate with bonds.
With the combination of higher income than bonds and an ability for that income to grow in a stable and predictable way, investors have made and can make very good returns from the right consumer staple shares without taking on large amounts of business risk.