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Buy the Hargreaves Lansdown dip

In the long term the DIY investment platform giant should remain a dominant player
Buy the Hargreaves Lansdown dip

With its 42.5 per cent market share, Hargreaves Lansdown (HL) is the big beast of the UK’s do-it-yourself investment platform market. Many readers of this title will be among its 1.5m clients, and some may have even read our various missives questioning the sustainability of its business model. In short, Hargreaves provides a service that is trusted by huge numbers of people, but at a price which does not always seem compelling. Is it all just a clever marketing exercise propping up margins destined to contract?

Tip style
Risk rating
Long Term
Bull points

Strong brand in a growth market

Debt free, very cash generative

Flexible income model

Excellent client retention

Active Savings portal

Bear points

High fees, big competition

Founder share sales

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