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Profit from the rise of the influencer with In The Style

Online fashion company In The Style is pioneering a more collaborative approach to working with social media stars
Profit from the rise of the influencer with In The Style
  • After years of providing cheap marketing for fast fashion brands, social media influencers are seeking more profitable opportunities
  • In The Style is cashing in by offering them a direct route to market
IC TIP: Buy at 205.75p
Tip style
Growth
Risk rating
High
Timescale
Medium Term
Bull points
  • Novel business model
  • Exploiting social media trends
  • Fast-growth
  • Attractive margins
Bear points
  • Early stage
  • Vulnerable to competition

Nespresso reportedly paid George Clooney as much as $40m (£28.9m) to drink its coffee on TV in the noughties. In 2012, Pepsi (US:PEP) is said to have offered Beyoncé an even greater sum – $50m – to swig its carbonated soft drink.

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