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S4 Capital’s post-Brexit shopping spree

The advertising group has now made seven acquisitions since the first Covid-19 lockdown began
S4 Capital’s post-Brexit shopping spree
  • S4 has kicked off the new year with two acquisitions
  • It has also hinted at further M&A to come

S4 Capital (SFOR) has not paused for breath. On the first working day of the new year, the advertising group announced two acquisitions – it will combine integrated media agency Decoded Advertising with its MediaMonks division, and marketing agency Metric Theory with its MightyHive business. These new additions mark seven acquisitions by S4 since the first Covid-19 lockdown began in March. While the purchase prices were not disclosed, the group says it will maintain “significant net cash balances”.

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