- New digital direct-to-consumer strategy looks promising
- But Pearson is late off the mark in a highly competitive field
As students across the country return to school this morning, thousands of them will also be lugging heavy Pearson (PSON) textbooks in their backpacks. The publisher has a long history in education, with a rich catalogue of content to match. But it has also largely failed to keep up with the industry-wide shift towards online learning.