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ESG’s dirty secret

Is do-good investing profitable, or even doing good?
ESG’s dirty secret
  • Fund managers are selling sustainable funds with the pitch that investors can now do well by doing good
  • But questions hang over whether ESG investing is the best thing you can do for your money, or even the planet

In 1976, Dame Anita Roddick had a novel business idea: could she make a profit, while also doing good?

The mother-of-two set up a cosmetics store, The Body Shop, in Brighton that year. Its products were sold in reusable bottles, made with ethically-sourced natural ingredients, and not tested on animals. It was an immediate hit with customers: by the 1980s, Roddick was opening a new store almost every couple of days.

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