- Fund managers are selling sustainable funds with the pitch that investors can now do well by doing good
- But questions hang over whether ESG investing is the best thing you can do for your money, or even the planet
In 1976, Dame Anita Roddick had a novel business idea: could she make a profit, while also doing good?
The mother-of-two set up a cosmetics store, The Body Shop, in Brighton that year. Its products were sold in reusable bottles, made with ethically-sourced natural ingredients, and not tested on animals. It was an immediate hit with customers: by the 1980s, Roddick was opening a new store almost every couple of days.