- New ITV streaming service to launch this autumn
- TV channels struggling to engage young viewers
Ofcom’s latest report on UK viewing habits is not a comfortable read for television stalwarts like ITV (ITV). While the average person watches a whopping five hours and 16 minutes of television and video each day, the communications regulator noted a “long-term trend of decline” among traditional broadcasters.
They still have a hefty market share: we spent almost three hours a day watching broadcaster content on our TV sets in 2021, including live shows, on-demand programmes and recordings. However, this is 20 minutes fewer than in 2020 and 10 minutes fewer than in 2019, and viewing times continue to tumble.