- Strong customer growth
- Marketing costs increase 30 per cent
When Wise (WISE) was founded in 2011, its aim was to make international money transfers as cheap as possible. Traditional banks charged fees as high as 3 per cent to move money across borders. The level of the charges were routinely disparaged and Wise knew it could be done a lot cheaper. It was an admirable mission and it has brought the payment business rapid customer growth.