Last year, research house Forrester predicted that global expenditure on marketing automation would surpass $25bn (£20bn) by 2023, implying a 14 per cent annual growth rate. Such expansion should be excellent news for dotdigital (DOTD), whose traditional specialism in email marketing has evolved into ‘omnichannel’ software-as-a-service (SaaS) technology. Reflecting this transition, dotdigital recently rebranded its ‘dotmailer’ platform as the ‘engagement cloud’.
IC TIP:
Buy
at
100p
Tip style
Growth
Risk rating
High
Timescale
Long Term
Bull points
Strong growth
Diversification of top line
Good visibility from software-as-a-service
Net cash
Bear points
Past issues with GDPR
Comapi business challenges