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Sign on the dotdigital line

The email marketing group has rebranded itself as an omnichannel platform
June 6, 2019

Last year, research house Forrester predicted that global expenditure on marketing automation would surpass $25bn (£20bn) by 2023, implying a 14 per cent annual growth rate. Such expansion should be excellent news for dotdigital (DOTD), whose traditional specialism in email marketing has evolved into â€˜omnichannel’ software-as-a-service (SaaS) technology. Reflecting this transition, dotdigital recently rebranded its ‘dotmailer’ platform as the ‘engagement cloud’.

IC TIP: Buy at 100p
Tip style
Growth
Risk rating
High
Timescale
Long Term
Bull points

Strong growth

Diversification of top line

Good visibility from software-as-a-service

Net cash

Bear points

Past issues with GDPR 

Comapi business challenges

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