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Optimism at Sports Direct

The shadows of 2016 seem far behind Mike Ashley’s outlet
July 24, 2017

Few companies could report a 59 per cent drop in underlying pre-tax profits and still enjoy an 11 per cent share price rise on the day. But Sports Direct (SPD) has long been bucking trends. On paper, things don’t look good. Ineffective hedging on sterling weakness against the US dollar has ravaged gross margins, underlying free cash flow dropped 44 per cent and the continued costs associated with onerous lease provisions sent operating profits down 28 per cent to £160m.

IC TIP: Hold at 350p

There's a feeling that the worst is over, though a new policy means that all forecast purchases for the 2018 financial year are hedged, so that margin effect should normalise. More importantly, Mike Ashley’s outlook statement is distinctly cheerier than this time last year.

The group’s 13 new generation flagship stores, a big target for investment, are performing ahead of expectations and analysts at Peel Hunt expect pre-tax profits and EPS to tick up to £115m and 16.5p respectively in the year to April 2018 (FY2017: £113m and 11.2p). There also appears to be some hidden value in the group’s brands. In December last year, management sold Dunlop for $138m (equating to £110m at period-end) – 27 times its pre-tax profits.  

SPORTS DIRECT (SPD)  
ORD PRICE:350pMARKET VALUE:£ 1.85bn
TOUCH:349.6-350p12-MONTH HIGH / LOW:356p251p
DIVIDEND YIELD:NILPE RATIO:9
NET ASSET VALUE:234pNET DEBT15%
Year to 30 AprTurnover (£bn)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
20132.1920726.6nil
20142.7123930.8nil
20152.8331340.6nil
20162.9036246.8nil
20173.2528239.4nil
% change+12-22-16-
Ex-div:na   
Payment:na