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ITV buoyed by advertising revenues - but for how long?

The broadcaster turned in creditable figures for the half, though full-year comparators will be tougher through the second half
July 28, 2021

 

  • Advertising revenues surged in June
  • Subscriptions for BritBox UK continued to ratchet-up

ITV (ITV) chief executive Carolyn McCall brought an end to speculation that the broadcaster was looking to capture a stake in BT Sport, but declined to comment on whether it would put in a bid for Channel 4, also the subject of media speculation. The update came as the group revealed that half-year profitability was boosted by strengthening advertising volumes, the resumption of productions, and helped along by a tightening rein on working capital, leading to £21m of savings.

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