- Marked increase in marketing budget
- Premium brands continue to support margins
It’s curious that some market pundits view investing in sin stocks as opportunistic. Analysis of Diageo’s (DGE) full-year figures make it plain that there are solid underlying reasons why these stocks tend to fare well in times of economic uncertainty. As history has shown, consumers are quite willing to keep spending on items that provide distraction or solace when the economy goes to the dogs.