Recent market stutters are likely to have caused consternation for stockpickers who had been enjoying the dominance of growth stocks during the longest ever recorded bull run. But, as this magazine’s editor commented last week, if momentum investing has indeed run its course, it could be time for the long-awaited return of fundamentals-driven value investing. Of course, many of the UK’s lowly valued companies are cheap for a reason, but in other cases there is genuine value. We think WPP (WPP) may be a case in point.
IC TIP:
Buy
at
1050p
Tip style
Speculative
Risk rating
Medium
Timescale
Medium Term
Bull points
Return to like-for-like revenue growth
Strong balance sheet and well-covered dividend
New management and strategy
Good value
Bear points
Margin erosion
History of underperforming