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WPP's green shoots look good for value hunters

The current price to sales valuation completely discounts any future growth
October 18, 2018

Recent market stutters are likely to have caused consternation for stockpickers who had been enjoying the dominance of growth stocks during the longest ever recorded bull run. But, as this magazine’s editor commented last week, if momentum investing has indeed run its course, it could be time for the long-awaited return of fundamentals-driven value investing. Of course, many of the UK’s lowly valued companies are cheap for a reason, but in other cases there is genuine value. We think WPP (WPP) may be a case in point.

IC TIP: Buy at 1050p
Tip style
Speculative
Risk rating
Medium
Timescale
Medium Term
Bull points

Return to like-for-like revenue growth

Strong balance sheet and well-covered dividend

New management and strategy

Good value

Bear points

Margin erosion

History of underperforming

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