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PZ Cussons director buys into hygiene boom

There may be uncertainty over how long the spike in sales will endure, but one director has backed the group by boosting his holding
February 24, 2021

The rush to stock up on home cleaning and hygiene products came as no surprise last year. PZ Cussons (PZC) saw its sales climb 15 per cent in the six months to 31 November, although it warned that demand was “volatile” and that surging interest in the hand sanitiser market had brought increased competition. 

PZ Cussons said its sales in the first half had been driven by the Carex brand of soap and sanitiser, but warned that weaker consumer confidence and cost pressures could hit second-half profits. 

The consumer goods giant was confident enough to hold its half-year dividend level with last year at 2.67p. This came after a cut to the final 2020 dividend, however, which was made to channel cash into “key brands” and “new opportunities such as hygiene amid Covid-19 related uncertainty”. 

Consensus forecasts see the 2021 total payout remaining broadly flat on 2020, at 5.83p, and then rising to 5.97p in 2022. 

Non-executive director Jeremy Townsend has also backed the group's post-pandemic prospects, buying £24,779 in shares this month. The former Rentokil Initial (RTO) finance chief, who retired from that job last year, is also plugged into the retail space as a non-executive director at WM Morrison Supermarkets (MRW). 

He is not alone in supporting PZ Cussons. The company’s share price has risen steadily in the past 12 months to almost 278p, an almost three-year high, earlier this month. The next milestone for the company is a strategic update on 25 March, where its Africa operations and post-hand sanitiser rush should come under investor and analyst scrutiny. Speculative buy at 247p. 

Last IC View: Buy, 240p, 26 Jan 2021

Buys
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)
British American TobaccoLuc Jobin*19 Feb 20213,6431,639,350
GlaxoSmithKlineDiana Conrad (PDMR)*19 Feb 20212,45183,334
Hargreaves LansdownPhilip Johnson17 Feb 20211,93129,834
Personal Assets TrustIain Ferguson19 Feb 2021450225,125
PZ CussonsJeremy Townsend22 Feb 202124724,779

*Via American depositary shares (£1=$1.40)

    
Sells
CompanyDirector/PDMRDatePrice (p)Aggregate value (£)
Adriatic MetalsPeter Bilbe*22 Feb 2021123183,900
Berkeley Group HoldingsSean Ellis17 Feb 20214,317299,039
Bushveld MineralsIan Watson (ch)17 Feb 202117186,320
City of London Investment GroupBarry Olliff19 Feb 202152560,375
HaysJohn Faraguna (PDMR)18 Feb 2021157157,000
Scancell HoldingsMartin Diggle18 Feb 202126318,750
*Converted from Australian dollars (£1=$1.77)