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Aston Martin woes deepened by weak Vantage demand

The luxury car manufacturer revealed the launch date for its new SUV
November 7, 2019

Aston Martin (AML) fell into a third quarter pre-tax loss as demand for its Vantage model “remains weaker than our original plans”, according to chief executive Andy Palmer, who observed that “the segment of the market in which Vantage competes is declining”.

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The luxury car manufacturer posted a pre-tax loss of £13.5m against a small profit made in last year’s comparable period. It continues to struggle in the UK, and the Europe, Middle East and Asia (EMEA) regions, where sales fell 22 per cent and 17 per cent, respectively. 

Aston revealed a 20 November global launch date in Beijing for its crucial DBX model, with production of the SUV set to begin in the second quarter of 2020.