Competitive pressures

Competitive pressures

Much more than just the share price of J Sainsbury (SBRY) will be at stake when the UK’s competition regulator decides whether to allow the proposed £12bn merger between Sainsbury and Asda. The decision is due within weeks and for the two companies, neither of which is exactly thriving, the deal is massive – the chance to leapfrog the UK’s grocery market leader, Tesco (TSCO), into the number one spot.

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