Sector Focus 

The future of transportation

The future of transportation

In the early 2000s, Stagecoach (SGC) was a pioneer of on-demand transport. The company previously operated a ride-sharing service, dubbed Yellow TaxiBus, in Scotland on both fixed route and door-to-door services. The transport company said it was "extremely popular with customers" and a viable value-for-money option for local authorities to improve transport links in both urban and rural areas. Stagecoach believed the service could also boost social inclusion by allowing residents of more remote areas easier access to transport, and help discourage urban dwellers from driving, thus easing city congestion.

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