Half Year Results 

GoCompare ups online spending

GoCompare ups online spending

It is becoming increasingly important for price comparison websites to sit near the top of a Google search list. That’s because more customers are using their mobile phones – where only the top three hits appear – to shop for products such as car insurance. This trend has forced GoCompare.com (GOCO) – like its older peer Moneysupermarket.com (MONY) – to up its spending on online pay-per click advertising. This sent group sales costs up 8.6 per cent to £24m in the six months to June 2016 and narrowed gross margins to 68 per cent, from 70 per cent last year.

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