Sector Focus 

Price comparison sites: mind the margin

Price comparison sites: mind the margin

The high street has provided many tales of woe this year. We Britons are apparently not as willing to spend our hard-earned cash as we used to be, given the squeeze on real incomes. In theory, this thriftiness should benefit the price comparison websites (PCW) – companies whose entire business model is centred around our desire to save money. In fact, last year Malcolm Morgan, an analyst at broker Peel Hunt, described the PCW market as “counter cyclical” and therefore likely to do well in a time of consumer downturn.

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