Retail conundrums with Morrisons, Next, JD

Retail conundrums with Morrisons, Next, JD

The retail sector is good at overcomplicating itself, and market-watchers are only too happy to join in. To iron out store expansion and seasonality we have like-for-like sales, to answer the unanswerable question of how much customers will buy in future we have wide forecast ranges for sales and profits. It's a regular gripe.

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