Sector Focus 

Apparel retailing: know your customers

Apparel retailing: know your customers

In his 2013 book Consumed journalist Harry Wallop coined the phrase "the great democratisation of fashion": “anyone can wear anything” he argued, thanks in large part to plummeting prices and mechanised, offshore garment production which has allowed shoppers in Britain – and frankly, most of the world – to be able to afford a merino wool cardigan, worsted suits and silk shirts in the same way they can afford new 40-inch screen televisions.

To continue reading, subscribe today

and enjoy unlimited access to the following:

  • Tips of the Week
  • Funds coverage
  • Weekly features on big investment themes
  • Trading ideas
  • Comprehensive companies coverage
  • Economic analysis
Subscribe to Investors Chronicle

Related topics

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now