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Pricing pressure dampens global pharma sentiment

Pricing pressure dampens global pharma sentiment

The launch of a top-selling drug has historically been enough to satisfy the shareholders of big pharmaceutical companies. In 2017, it seems that will no longer do. Merck (US: MRK) and Shire(SHP) have both recently launched blockbuster drugs – generating over $1bn of sales in one year – in the US, but suffered heavy share price declines after reporting lower than expected revenue in their respective third quarters.

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