New Issues 

Can Footasylum stand apart?

Can Footasylum stand apart?

Log on to and search for 'complex sneaker videos'. The results speak to a growing trend among millennials who seemingly enjoy watching 10-minute videos following celebrities like model Bella Hadid and rapper 50 Cent shopping for – you guessed it – trainers. These videos get millions of hits and doubtless drive significant custom for footwear retailers.

To continue reading, subscribe today

and enjoy unlimited access to the following:

  • Tips of the Week
  • Funds coverage
  • Weekly features on big investment themes
  • Trading ideas
  • Comprehensive companies coverage
  • Economic analysis
Subscribe to Investors Chronicle

Subscribe today

Full access for just £3.37 a week:

• Tips and recommendations - to beat the market 
• Portfolio clinic & Mr Bearbull - build a well-planned portfolio 
• Expert tools - track and manage investments effortlessly
• Plus free delivery to your home or office

Subscribe Now