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Stock Spirits recovers in Poland

Stock Spirits recovers in Poland

Improving the trading performance in Poland was the top priority for Stock Spirits (STCK) in 2017, and progress is evident. Sales improved by 8 per cent to €148m (£132m) over the year, with adjusted cash profit up 5 per cent to €37.7m. The region now represents more than half of group revenue. Chief executive Mirek Stachowicz said the group had initially cut prices to get them on a par with competitors, before promoting premium ranges to encourage return customers. Roughly €3.2m-worth of costs have been saved ahead of schedule, too. 

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