Investing for Income 

The Deadly Sevens

The Deadly Sevens

Increasing our investment returns isn’t only about choosing the right shares, it’s also about having good selling skills and knowing when to steer clear of danger zones. That’s especially important if we’ve previously tried and failed with a particular type of share, yet many of us repeatedly make the same investment mistakes. One effective way of reducing the risk of another unpleasant surprise is to follow simple rules. Having learnt the hard way, I began using one such rule – the Deadly Sevens – and it has helped me avoid being drawn into a group of stocks that always appears to offer compelling value yet is a real minefield: high-yield equities.

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