Sector Focus 

Video games: a market primed for expansion

Video games: a market primed for expansion

Words fail to capture the enthusiasm of the seasoned gamer. There is nothing quite like the jubilation of a bleary-eyed player emerging in the early hours of the morning from a serious session of Call of Duty, resolute in the belief it was eight hours well spent. It’s that immersive, addictive quality that has turned gaming into a $116bn (£86bn) industry, capable of generating more revenues than the global television market.  

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