Full Year Results 

RhythmOne expands its footprint

RhythmOne expands its footprint

When we covered RhythmOne’s (RTHM) half-year figures in December, we highlighted the importance of RhythmMax, its programmatic platform, designed for the marketing of digital advertising in real time. Two months later, the group announced a $163m (£122m) deal to acquire California-based YuMe Inc. That's accelerated its digital strategy, providing access to a data-driven platform with premium video/TV inventory, and cross-screen targeting technology.

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