Sector Focus 

The rise of social shopping

The rise of social shopping

If you thought Amazon (US:AMZ) was the most influential force in the modern retail industry, you wouldn’t be wrong. But to assume Amazon is the only digital disrupter ignores the rise of social media and the part these platforms are playing in determining shopping behaviour. The phenomenon has been dubbed the “rise of social shopping”, which even traditional high-street-bound retailers such as Debenhams (DEB) admit is becoming an increasingly important part of their future growth strategy.

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