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Taptica raises full-year profit expectations

The mobile advertising group enjoyed a whopping 119 per cent rise in revenues, thanks to Tremor Video
Taptica raises full-year profit expectations

Following market jitters over companies that leverage big data, Taptica’s (TAP) first-year results to June 2018 allayed investor concerns. On top of stellar revenue growth, the mobile advertising group’s gross profits more than doubled to $58.5m and the gross margin edged up 1.2 percentage points to 40.6 per cent. Such momentum was buoyed by the acquisition of Tremor Video last August, which contributed $71.9m in sales from brand advertising. Meanwhile, the existing Taptica business benefited from greater contributions from the Asia-Pacific region. 

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