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STV defies advertising challenges

STV defies advertising challenges

In May, Scottish broadcaster STV (STVG) unveiled a new strategy, putting digital activities "front and centre". That seems sensible as, once again, demand for digital content largely drove first-half revenue growth. The digital division reported a 24 per cent increase in sales following strong demand for online ad slots and a 73 per cent increase in viewership on the STV player.

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