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Boohoo building margins

The online fashion group has been busy building its margins ahead of the peak sales periods of the year
September 26, 2018

Half-year adjusted pre-tax profit of £35.8m at fast-fashion e-tailer Boohoo (BOO) comfortably beat analysts’ expectations, as did the reported 50 per cent acceleration at the top line. This was down to a particularly strong second quarter, which left brand sales up approximately 17 per cent, and fed into stronger retail gross margins. The group also finished the period with a healthy cash balance ahead of moving one of its brands – PrettyLittleThing – to a new warehouse in Sheffield; the rundown in stock helped net cash rise by £36.4m to £156m.

IC TIP: Buy at 208.6p

PrettyLittleThing continues to be the star performer for Boohoo. Co-founded in 2012 by Umar Kamani and Adam Kamani – both sons of Boohoo co-founder and co-chief executive Mahmud Kamani – the company was acquired by Boohoo nearly two years ago. Revenues here jumped by 132 per cent to £169m, after the number of active customers shopping with PrettyLittleThing nearly doubled to 4m and the number of orders more than doubled to 6.5m. Retail gross margins also widened by 200 basis points to 59 per cent.

Analysts at Peel Hunt still expect pre-tax profit of £68.5m for the year ending February 2019, giving EPS of 4.4p, compared with £51m and 3.4p in FY2018.

BOOHOO (BOO)   
ORD PRICE:208.6pMARKET VALUE:£2.4bn
TOUCH:208.6-208.9p12-MONTH HIGH:268pLOW: 140p
DIVIDEND YIELD:nilPE RATIO:71
NET ASSET VALUE:20pNET CASH:£156m
Half-year to 31 AugTurnover (£m)Pre-tax profit (£m)Earnings per share (p)Dividend per share (p)
201726320.31.3nil
201839524.71.4nil
% change+50+22+14-
Ex-div:na   
Payment:na