Just Eat rival Deliveroo growing fast

On its debut on the London stock market just over four years ago, online ordering service Just Eat (JE.) declared it was not interested in being the second-largest operator in any of its markets. Just two years later, this prompted the €22.5m (£17.3m) sale of the group’s Benelux business, which had failed to turn a profit or usurp the dominant operator in that market. Exiting that geography left the group as the largest operator in all its markets – an arguably highly-defensive position that helped the business continue to propel its share price and market valuation and ultimately push it into the FTSE 100 index in late 2017.