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Supermarkets navigate competitive Christmas

Supermarkets navigate competitive Christmas

At the time of writing, the only London-listed supermarket chain not to report its Christmas trading figures was Tesco (TSCO). But based on the performance of two close rivals – J Sainsbury (SBRY) and Morrisons (MRW) – we can assume the figures will reflect the widespread challenges facing UK grocers, not least the continued market share gains made by German discounters Aldi and Lidl – but also the online convenience offered by internet giants such as Amazon (US:AMZ).

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