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Dignity slashes prices as CMA investigation looms

Dignity slashes prices as CMA investigation looms

The funeral services sector has been increasingly competitive in recent years, leading Dignity's (DTY) management to slash prices and introduce lower-cost offerings. As a result, earnings plummeted in 2018, with underlying pre-tax profit ending the year down 30 per cent to £54.4m. It is testament to how difficult the market is that profits were still ahead of expectations. On top of all this, the Competition and Markets Authority (CMA) is expected to launch a wide-ranging investigation into the industry.

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