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Boohoo lauds PrettyLittleThing

Boohoo lauds PrettyLittleThing

Management at Boohoo (BOO) says it hasn’t seen a fashion brand grow as quickly as PrettyLittleThing. Sales, which represent 44 per cent of the group total, were up 107 per cent in the year to February 2019. It's impossible to maintain growth rates of this magnitude as brands mature, but the online retailer's top-line growth is guided at 25-30 per cent for FY2020.

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