Aim 100 

The Aim 100 2019: 60 to 51

The Aim 100 2019: 60 to 51

60. M&C Saatchi

As traditional advertising agencies grapple with rapid change in the digital advertising space, M&C Saatchi (SAA) is embracing new technologies as additional marketing channels for its creativity. A differentiated business model predicated on organic growth focuses on establishing new ventures against a backdrop of larger peers who typically wait for acquisitions. Using Amazon’s Alexa and Google’s Assistant, Send Me A Sample is “the world’s first voice-activated product trialling platform”, already being deployed on major brand campaigns, including by the likes of Coca-Cola.

 Although new business and pitch costs depressed headline operating profits in the Middle East and Africa and Asia and Australia last year, the group expects this investment to be returned in 2019 through improved net revenue and margins. M&C is trading at 16.5 times forward earnings, a premium to its peers on a two-year historical basis. But following another record year in 2018, this year has started well, and management expects “good progress in 2019 and beyond”. Buy. NK

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