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Gear4Music switches strategy to repair margin

Gear4Music switches strategy to repair margin

Gear4Music’s (G4M) historical sacrifice of margins to capture market share created problems for the group in January of this year. At the time, shares in the online musical retailer plunged after it warned on profits – noting that it had endured capacity constraints in the lead-up to Christmas, which limited sales growth and failed to compensate for lower margins.

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