Sector Focus 

The future of fitness

The future of fitness
Bloomberg | Peloton has been described as the ‘Netflix of fitness’, but how its IPO will fare remains to be seen

“Welcome to the family.” A phrase heard more often during a marriage celebration than a fitness class. But this is how my Peloton instructor greets a new joiner from the US, as they log into our virtual work-out. During my 20-minute trial session at one of the company’s London ‘showrooms’, I see that physical exertion is really only part of Peloton’s appeal. It also conjures a sense of community and competition – no mean feat for an at-home exercise brand.

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