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Magic Mike?

Magic Mike?

On a warm Friday morning in July, journalists gathered at Sports Direct’s (SPD) HQ on London’s Oxford Street for the group’s full-year results presentation, but something was wrong. The announcement had been pushed back from the beginning of the previous week because of the acquisition of House of Fraser, but with the meeting due to start at 9am, the results had yet to be released online. When the announcement didn’t materialise, the presentation was pushed back to 9.30am, then cancelled. At midday, the group said it would provide an update at 2pm, then 4pm. 

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