Directors Deals 

Sir Martin Sorrell lifts S4 stake

Sir Martin Sorrell lifts S4 stake

It’s been a busy few weeks for S4 Capital (SFOR) – the digital advertising and marketing company founded by Sir Martin Sorrell in May 2018, a month after his exit from WPP (WPP). On 8 October 2019, S4 announced the merger of its MediaMonks business with Firewood – a Silicon Valley-based digital marketing agency – valuing the latter at $150m. Firewood boasts major tech clients, including Google (US:GOOGL) and Facebook (US:FB). To part-fund this deal and other potential acquisitions, S4 raised £100m via a placing and open offer.

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