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Digital sales boost Codemasters' margins

The move from hardware to software has boosted profitability and enabled subscription-based revenue models
November 26, 2019

The launch of Google’s (US:GOOG) Stadia gaming platform this month marked for many the beginning of the shift towards video game streaming, instead of buying games in physical form. While the launch has been dogged by complaints over latency issues (delays typically incurred in processing of network data), the shift towards digital sales has been a boon for Codemasters (CDM). The game developer’s title GRID was the only racing game available on the platform at launch, and management expects it to remain so for the rest of the year.

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