Full Year Results 

On The Beach counts costs of Thomas Cook's demise

On The Beach counts costs of Thomas Cook's demise

On The Beach (OTB) took a £7.7m hit to statutory pre-tax profit in 2019 after the collapse of Thomas Cook forced the group to pay for refunds and alternative flights to bring holidaymakers home. The travel operator’s absence is continuing to reverberate across the industry with the short-term lack of seat capacity leading to a significant increase in flight prices, especially for the winter season. But On The Beach spies an “unprecedented opportunity” to gain market share when seat supply levels return to normal levels. To this end, it is focusing on price competitiveness and increasing both online and offline marketing investment to boost brand visibility.

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