Full Year Results 

Stock Spirits moves upmarket

Stock Spirits moves upmarket

Stock Spirits (STCK) has been looking to drive growth through its 'premiumisation' strategy – repositioning its brands as more prestigious and more aspirational. It adopted the strategy as a key pillar of its growth plans two years ago, and has already beaten its target of generating 30 per cent of revenues from premium brands, reaching 31.7 per cent in the year. 

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