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Safestore expands in Europe

Safestore expands in Europe

Growing the estate is crucial when it comes to self-storage, according to Safestore (SAFE) chief executive Frederic Vecchioli. “Scale is what allows you to have a superior digital marketing machine,” he tells us. The group entered two new markets in 2019 after establishing a joint venture with private equity group Carlyle to invest in Dutch self-storage company M3 and acquiring outright OMB Self Storage in Spain for €17m (£14.5m). The high density of both Amsterdam and Barcelona make the cities attractive areas of expansion, according to the CEO.

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