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Cranswick chairman reduces stake

The group should gain from the surge in demand for food amid the coronavirus outbreak
April 1, 2020

The coronavirus outbreak and social distancing guidance have dramatically changed how we purchase food. With households stocking up (or, in some cases, ‘panic buying’), grocery sales in the UK have soared – reaching £10.8bn over the four weeks to 22 March, according to research house Kantar; higher than even festive spending levels.   

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Such escalating demand should benefit Cranswick (CWK), which supplies food products to retailers including staple items such as chicken, bacon and sausages. The group is exposed to all of the ‘big four’ grocers and leading discounters.

And that surge could be sustained – at least in the short term. Analysts at Peel Hunt note that schools are unlikely to go back until autumn, and more of us are likely to stay at home for the summer. This means “food is at the top of the menu for spending”. The broker concedes that some of the patterns currently emerging will reverse after the lockdown, but it imagines that the renewed focus on family time will stick “well after this ends”.

Cranswick was already capitalising on the disruption caused by African Swine Fever (ASF), which did away with over half of China’s domestic pig herd last year. House broker Shore Capital believes that export sales for the fourth quarter (ending March) will be “materially ahead”.

Against this backdrop, we are not overly concerned that chairman Martin Davey – who started at Cranswick in 1985 – disposed of 34,085 shares on 27 March at £35.30 each, totalling £1.2m. Mr Davey’s wife Linda also offloaded 36,047 shares at the same price, amounting to £1.3m. The sales, constituting 29 per cent of Mr Davey’s prior holding, were said to be made for personal financial planning purposes. The same motivation was cited for other directors, who made much smaller sales. Among them, finance director Mark Bottomley made a £27,014 disposal, as did Tracy Bottomley.

Buys      
CompanyDirector/PDMRDateNo. of sharesPrice (p)Aggregate value (£)Comments
Smart Metering SystemsAlan Foy25 Mar 2080,645578.29466,128 
PlaytechShimon Akad (coo)25 Mar 2030,000179.8453,951 
GreggsRoger Whiteside (ceo)25 Mar 2011,2511,588.59178,733 
GreggsRichard John Hutton25 Mar 204,6271,588.5973,504 
BellwayPaul Hampden Smith25 Mar 201,9632,026.7038,784 
BellwayPaul Hampden Smith25 Mar 201,9612,028.8039,784.77 
BellwayJason Honeyman (ceo)26 Mar 202,6871,99553,605.65

Shares bought by Joanne Honeyman, PCA

Keller GroupPeter Hill26 Mar 2010,000513.6951,369.02 
Ten EntertainmentChristopher Mills26 Mar 20500,000155775,000.00 
Ten EntertainmentChristopher Mills26 Mar 2054,12315583,890.65 
Ten EntertainmentChristopher Mills26 Mar 205,877163.59,608.90 
Ten EntertainmentNick Basing26 Mar 2052,50015581,375 
Ten EntertainmentAntony Smith (cfo)26 Mar 2030,00015546,500 
Ten EntertainmentJulie Sneddon26 Mar 2050,00015577,500 
Micro Focus InternationalGreg Lock (ch)26 Mar 20172,000368.39633,630.80 
Micro Focus InternationalGreg Lock (ch)26 Mar 2066,500362.9241,328.50 
Sells      
CompanyDirector/PDMRDateNo. of sharesPrice (p)Aggregate value (£)Comments
CranswickMartin Thomas Peter Davey27 Mar 2034,0853,530.531,203,381.15 
CranswickMartin Thomas Peter Davey27 Mar 2036,0473,604.701,272,650.15

Shares sold by Linda Davey, PCA