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Will a ‘virtual Christmas’ prove too much to handle?

With online festive spending set to overtake physical store purchases for the first time, can retailers and logistics companies deliver everything on time?
Will a ‘virtual Christmas’ prove too much to handle?
  • Retailers are set to be bombarded with online orders this Christmas as digital sales overtake high-street spending for the first time
  • The logistics companies believe they can deal with the extra seasonal demand, but not everyone is so sure

Thanks to the restrictions imposed by Covid-19, consumers have been flocking online this year to do their shopping. That trend is set to be turbocharged in the run-up to 25 December as people look to have their Christmas presents and festive food delivered to their front door. Reports of a click-and-collect offering at Santa’s grotto remain unconfirmed. Delivery company ParcelHero estimates that UK consumers will splurge almost £40bn online this Christmas, with digital sales overtaking high-street spending for the first time. But will retailers and logistics companies be able to cope with a potential avalanche of orders?

 

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