- Retailers are set to be bombarded with online orders this Christmas as digital sales overtake high-street spending for the first time
- The logistics companies believe they can deal with the extra seasonal demand, but not everyone is so sure
Thanks to the restrictions imposed by Covid-19, consumers have been flocking online this year to do their shopping. That trend is set to be turbocharged in the run-up to 25 December as people look to have their Christmas presents and festive food delivered to their front door. Reports of a click-and-collect offering at Santa’s grotto remain unconfirmed. Delivery company ParcelHero estimates that UK consumers will splurge almost £40bn online this Christmas, with digital sales overtaking high-street spending for the first time. But will retailers and logistics companies be able to cope with a potential avalanche of orders?